We offer a variety of services for search Engine Optimisation, concentrating largely on improving your google ranking.....

We offer the following levels of service:

Bronze package - Price £nil - Included within your website design price

• We ensure that your pages all have the correct meta-tags, showing your keywords and page titles
• We submit your Site to Google

Silver Package - Price £25 - one off fee

You receive the benefits of the Bronze package plus:

• Your website is submitted to over 250 search engines
• We submit you to the all important Registries of DMOZ and ALEXA
• We provide you with a stat-counter with full statistical analysis of your site visitors and key word searches
• We apply for your free listing on Google maps, which assists with page ranking
• We create a sitemap for your site and submit to google

Gold Package - Price £150 - one off fee

You receive the benefits of the Bronze and Silver packages plus:

• We make all of your web pages search engine friendly by running a special program to your site
• We create 3 separate pages for your site incorporating the names of your 3 main keywords e.g. on our own site we have www.whitehorseweb.net/web-design-kent.html - this page will help attract google towards this page when people search for web design kent.
• We provide a full website optimization report, which will show how to maximise your search engine ranking, some of which we can implement directly, other suggestions, you will have the choice of changing the text within your site to maximise the recommendations, such as:
• How many times your keywords are presented in the text of the page
• How close to the beginning and end of the page you keywords are shown
• Whether the keywords are in bold, or shown as Header 1/2 Tags etc.
• How many times the keywords are shown on your page
• How many words are in each page (whether the advice is that you need more text etc.)
• We will monitor various key web indexes both at the start of this exercise and after 3 months - i) Your Google Page Rank ii) Your Alexa Global Website Rank, Your SEO Score and Title Relevancy according to Domain Tools and iv) Your Google and Yahoo ranking for your 3 main keywords both at the start of the exercise and after 3 months.

Platinum Package - Price £150 - one off fee plus £30 per month

You receive the benefits of the Bronze and Silver and Gold packages plus:

• We submit 2 articles per month about interesting subjects in your field of expertise on relevant quality websites which link through to your site, boosting your external links. You write the articles, these do not need to be too long, about 1 page of text is sufficient. Many companies offer to write the articles for you and charge upwards of £200 per month for the service. From experience, we have found that the articles they write are mostly repetition of your website and are littered with keywords in inappropriate places. In order to get published on the good sites, the articles written have to be interesting (not just a Press Release for your site!).
• We review what you have written, check the keyword content and provide links to your site at the bottom of the article and submit it on your behalf. We review your website monthly and provide a report on a monthly basis of - i) Your Google Page Rank ii) Your Alexa Global Website Rank, Your SEO Score and Title Relevancy according to Domain Tools and iv) Your Google and Yahoo ranking for your 3 main keywords. If you are considering doing a site yourself, we recommend the following practises to help with your google ranking:

Name – your keywords should be in your domain name.

Choosing a domain name using your keywords is a good method - hyphenate your keywords, rather than having one long name – the Search Engines prefer this. Also they prefer international domain endings - .com, .net and .org are the best 3.

Design – the design should be done using up-to-date web standards – all our sites are built in this way

Keywords – pick these carefully, don't go overboard or Google will penalise you and the first one listed should be your main one.

Page title – your home page should be a concise description of what your site offers.

Your page code should be correctly placed so that your keywords are prominent

Your main keyword should be in the home page a few times, certainly the first and last items on the page and preferably in bold.

You need to submit your site to the search engines – manually for some sites such as Google, automatically using a submission program for certain other sites.

You should register your site for Google Maps - this is free and can give you a real boost.

You need enough pages in the site to interest Google – a 2/3 page site would not be viewed importantly by Google

Last, but certainly not least, one of THE most important factors is getting decent links with well respected websites. The link is worthless if it is from a poor site, but if you can get your keyword linked from another site to your own (not your site name), then this is priceless.