There are thousands of articles on the internet on how to get your site to
the top of the search engines, however we follow a few simple rules and we
list below a few of the essential tools/methods. We perform organic search
optimisation on all our sites as standard.
Name – your keywords should be in your domain name.
Choosing a domain name using your keywords is a good method - hyphenate your keywords, rather than having one long name – the Search Engines prefer this. Also they prefer international domain endings - .com, .net .org are the best 3.
Design – the design should be done using up-to-date web standards – all our sites are built in that way
Keywords – pick these carefully, don't go overboard or Google will penalise you and the first one should listed should be your main one.
Page title – your home page should be a concise description of what your site offers.
Your page code should be correctly placed so that your keywords are prominent
Your main keyword should be in the home page a few times, certainly the first and last items on the page and preferably in bold.
You need to submit your site to the search engines – manually for some sites such as Google, automatically using a submission program for certain other sites.
You should register your site for Google Maps - this is free and can give you a real boost.
You need enough pages in the site to interest Google – a 2/3 page site would not be viewed importantly by Google – hence the reason for some of the other pages in this site!
Lastly, but certainly not least, one of THE most important factors is getting decent links with well respected websites. The link is worthless if it is from a poor site, but if you can get your keyword linked from another site to your own (not your site name), then this is priceless.
Name – your keywords should be in your domain name.
Choosing a domain name using your keywords is a good method - hyphenate your keywords, rather than having one long name – the Search Engines prefer this. Also they prefer international domain endings - .com, .net .org are the best 3.
Design – the design should be done using up-to-date web standards – all our sites are built in that way
Keywords – pick these carefully, don't go overboard or Google will penalise you and the first one should listed should be your main one.
Page title – your home page should be a concise description of what your site offers.
Your page code should be correctly placed so that your keywords are prominent
Your main keyword should be in the home page a few times, certainly the first and last items on the page and preferably in bold.
You need to submit your site to the search engines – manually for some sites such as Google, automatically using a submission program for certain other sites.
You should register your site for Google Maps - this is free and can give you a real boost.
You need enough pages in the site to interest Google – a 2/3 page site would not be viewed importantly by Google – hence the reason for some of the other pages in this site!
Lastly, but certainly not least, one of THE most important factors is getting decent links with well respected websites. The link is worthless if it is from a poor site, but if you can get your keyword linked from another site to your own (not your site name), then this is priceless.
